"Honestly? I just bought it because my friend wouldn't shut up about it. The TikTok ad came after."
Rival is engineered for the way insights teams have to work — fast, mobile, and in the moment your customer is forming the opinion. Three core products. One conversational research operating system.
Reach consumers in the moments where opinions actually form — on mobile, on chat, on their terms. 4× higher response rates. 87% completion.
Ask the world group in a single layer. Watch people's faces. Read their words. See the data. Then go deeper without rebooking.
AI-powered theming and automated reads surface the unspoken signals customers leave in casual conversation — before you'd see them in a dashboard.
Purpose-built AI for insight teams: trained on conversational data, governed by human researchers, and explainable when stakeholders push back.
"It's refreshing to work with a partner designing AI solutions that amplify what researchers do best. The first platform that's made me feel optimistic about AI, by researchers for researchers."
From always-on insight communities to one-off agile sprints — Rival adapts to the speed and depth of the question you're asking.
Always-on access to a living, breathing panel of real customers — engage in your category, your language, and your moments. Tap insights on demand.
Explore communities →Get one-off, in-the-moment studies live in under an hour — with the same conversational rigor and AI analysis as our enterprise platform.
See agile in action →Conversational research panels built to listen to the people defining the next category curve — Gen Z, beauty, AI, finance, gaming, more.
Browse panels →The full toolkit to model — and then engineer — the way consumers will experience your brand 6, 12, 36 months from now.
Predict experience →"Launching our insight community on Rival has been the difference between us being a research function and us actually shipping strategy."
"I never call Rival a vendor. They're a partner in every sense — strategic, fast, and genuinely interested in the answer being right, not just the deliverable being on time."
"The conversational aspect of Rival's chat makes our census-and-set research in general much more rigorous to actually consumers, especially when designing programs from scratch."
Self-serve, full-service, or somewhere in between. Rival's three engagement tiers let you choose how much of the journey we run with you.
Self-serve platform access with on-demand training. Built for embedded research teams who run their own programs.
Co-pilot model. You bring the question, we bring methodology, analysis, and a researcher in your back pocket.
Fully managed. End-to-end research operations. From design through readout — we run it, you ship the strategy.
Live demo personalized to your team, your category, and your insight stack. 30 minutes. No procurement deck required.