Same V25 section spine. Now in brand colors, with the actual Rival logo and the speech-bubble shape as a recurring visual primitive. The chat-bubble system isn't a layout flourish — it's a direct extension of the brandmark itself. Each direction interprets the brand differently:
The current rivaltech.com home (V25) — embedded here so you can compare the directions below against the exact mockup in flight. Scroll inside the panel to walk the full page.
Five reference points pulled the directions in different ways — none of them copied wholesale. Each one contributed a specific design beat that shows up in A, B, or C.
Andrew's favorite. Confident, plain-spoken sections. Big stats. Zero faff. The clarity benchmark.
Edge and swagger. Big type, evidence-first proof, performance-marketing density.
Agency confidence as design language. Editorial pace, white space, type as the work itself.
The desktop loading sequence Andrew flagged. Drama, choreography, anticipation — gives the hero theatre.
House of Communication's structure. Less emphasis this round per the direction set — kept as a section-spine sanity check.
Orange #EB4D27 is the action color — every CTA, every accent word that needs the eye. Ink #1D2438 carries body type and dark panels. Cream gradient (#FBDCD4 → #F4F4F4) softens AI and audience sections.
Per guide: secondary accents (green, blue, yellow, red) reserved for presentations only — not used in any of the three.
The Rival logo is a tilted speech bubble. That's a gift. Every chat bubble in the design — hero, stats, solutions, audience — uses the same tilt and tail as the logo, so the brand mark becomes the design system, not a sticker on top of it.
Full-color logo in nav. White logo in footer. Both at 36–48px height with the "A Rival Group Company" lockup.
Manrope at 400 / 500 / 600 / 700 / 800 covers display, headline, and body. Variation C also brings Instrument Serif italic for accent words ("conversations", "communicate", "yours") — same editorial duet the brand guide hints at on its display headers.
JetBrains Mono for kicker labels and category tags. Adds the platform feel.